Production direction
Full direction or specialist reinforcement: technical coordination, assembly, operation and dismantling, with control of time, budget and milestones.
Production · Operations · Measurement
We make events steerable.
We plan, direct and measure festivals and large events so that every decision arrives on time and every edition leaves a better system than the last.
/ Problems we solve
When the event grows, complexity grows faster.
- 01The calendar exists, but the dependencies between areas are not under control.
- 02Management receives different information depending on who they ask.
- 03Suppliers move forward without a shared view of milestones, deliverables and risks.
- 04Important decisions arrive late or depend on a few people.
- 05Incidents get solved during the show, but afterwards there is hardly any traceability.
- 06Sustainability is communicated, but not always turned into requirements, data and evidence.
ImpactStage steps in to turn that complexity into an operation that can be steered.
/ Services
From the first plan to the last lesson learned.
We step in where planning, production and information must work as one system.
Operational PMO
The function that keeps the operation integrated and allows management by exception: master plan and dependencies, critical path, milestones and control gates, budget and forecast, risks and change management.
Operational coordination
Suppliers, internal and external teams, accreditations and access, control centre, incident management and real-time decision escalation.
Planning and operational design
Initial diagnosis, objectives and scope, feasibility, budget, assembly, live and dismantling calendar, suppliers, flows, risks and decision structure.
Results analysis
Operational close, deviations, incidents, indicators, profitability, audience experience, lessons learned and improvement plan for the next edition. Dashboard and report prototype shown as a demonstration.
Applied sustainability
Impact diagnosis, prioritisation, action plan, measurement, evidence gathering and improvement between editions. Preparation for more complete assessment processes.
/ Ways to work with us
We can take on different levels of responsibility. The scope is configured after reviewing the event, its calendar, the available team and the operational complexity. We don't work with rigid packages.
- Operational diagnosis. Identify gaps, risks and priorities before defining the scope.
- Operational PMO. Build and maintain the integrated view of calendar, milestones, budget, risks, suppliers and decisions.
- Integrated direction. Accompany PLAN, preparation, LIVE, dismantling and close.
- Specialist reinforcement. Join an area, a phase or a critical moment with a specific perimeter.
- Measurement and sustainability. Design indicators, organise evidence, assess results and prepare the improvement of the next edition.
/ Method
Before. During. After.
PLAN → LIVE → IMPACT
We design an operation that can be executed.
Diagnosis, objectives, scope, budget, calendar, venue and flows, suppliers, teams, risks, sustainability plan and decision system.
Possible deliverables Operational plan · control budget · schedule · responsibility matrix · risk map · protocols · indicators.
We are where things happen.
Production direction, assembly follow-up, supplier coordination, time control, operational meetings, control centre, incident management, decisions, communication and monitoring of the live show and dismantling.
An event doesn't end when the lights go out.
Economic and operational close, analysis of deviations, incidents, results, sustainability, lessons learned, final report and actions for the next edition.
/ Depth
The method works at several scales at once.
Decisions, milestones, cost and risks. Management sees the whole picture and decides by exception.
Master plan and dependencies between areas, critical path and integrated calendar.
Deliverables, owners and interfaces between teams and suppliers.
Lookahead, tests and readiness: checking that what is critical is prepared.
Runbook, control centre, incidents and handovers during the live show.
Results, causes, actions and a base for the next edition.
Before moving forward, committing resources, starting assembly or opening the doors, we check that the critical conditions are truly ready.
- Fit
- Base
- Contracting
- Assembly
- Opening
- Close
/ Working system
Experience works better when it leaves a system behind.
Behind every intervention there is the same working architecture. We integrate planning, operations, data and sustainability so that management sees the whole picture and each owner knows what to deliver.
ImpactOps
Operations under control.
- Master plan and dependencies
- Milestones and gates
- Budget and forecast
- Resources, permits and suppliers
- Risks, changes and readiness
- Runbook, incidents and LIVE decisions
- Close and improvement
Own operating system, ready for pilots
ImpactMetrics
Data that keeps its meaning.
- Management questions
- Indicators defined before measuring
- Sources, owners and evidence
- Data quality control
- PLAN, LIVE and IMPACT dashboards
- Comparison between editions
Measurement system, ready for pilots
ImpactGreen
Sustainability turned into verifiable requirements.
- Materiality and priorities
- Environmental and social criteria
- Actions integrated into the plan
- Requirements for suppliers
- Evidence and assessment
- Non-conformities and improvement
Criteria and assessment system, ready for pilots
Three systems. One operation. One single view to decide.
Demonstration · sample data
Milestones on time18 / 22
Budget committed72 %
High risks open3
Pending decisions5
| Decision | Owner | Deadline | Status |
|---|---|---|---|
| Capacity closure by zones | Direction | −21 days | In review |
| Stage supplier B | Production | −18 days | Closed |
| Rain contingency plan | Operations | −14 days | In review |
3-week lookahead41 tasks
Active blockers6
Venue readiness64 %
Technical tests done9 / 15
| Blocker | Area | Impact | Status |
|---|---|---|---|
| Electrical supply, north zone | Facilities | High | Open |
| Truck access permit | Logistics | Medium | In progress |
| Evacuation plan validated | Safety | High | Resolved |
Open incidents2
Accumulated delay+12 min
Current attendance31,400
Next milestoneStage A changeover
| Incident | Zone | Level | Status |
|---|---|---|---|
| Bottleneck at gate 3 | Access | 2 | Contained |
| Side screen image failure | Stage A | 1 | Resolved |
Sample composition to explain how ImpactStage works. It is not a downloadable product nor a platform for sale.
The experience
on the ground.
ImpactStage is built on the experience of Rafa, its founder, from public relations and infrastructure to production direction, tour logistics and venue management. A track record on the ground that the team brings to every new project.
Rafa's whole career, festival by festival, in chronological order.
August · 2015-2023
Medusa Festival
Public relations support, especially international guests, and infrastructure production.
July · 2023
Zevra Festival
Executive direction, sponsor and brand management, management control, merchandising, food and beverage area and the festival's internationalisation.
August · 2023
Medusa Festival
Executive direction, sponsor and brand management, management control, merchandising, food and beverage area and the festival's internationalisation.
June-August · 2024
Gira RBF
Assistant Production Director on line 1: Barcelona, Mallorca, Torrevieja and Benidorm. Transport logistics for the tour, covering 12 cities.
July · 2024
Zevra Festival
Executive direction, sponsor and brand management, management control, merchandising, food and beverage area and the festival's internationalisation.
August · 2024
Medusa Festival
Executive direction, sponsor and brand management, management control, merchandising, food and beverage area and the festival's internationalisation.
July · 2025
La Gastro League · Ciutat de Valencia
Overall Production Director. Andy & Lucas, OBK, Los Rebeldes, Fran Perea, Modestia Aparte and Rafa de La Unión, among other artists.
August · 2025
Decibel Outdoor · The Netherlands
Technical specialisation with Brok Decor: construction and assembly of set decoration, infrastructure and stages.
August · 2025
Mysteryland · The Netherlands
Technical specialisation with Brok Decor: construction and assembly of set decoration, infrastructure and stages.
2025
Estadio Ciutat de Valencia
Venue Production Director during the concert season of Melendi, Arde Bogotá, Rigoberta Bandini, Carín León and Leiva.
2026 · In design · pending execution
New gastro-musical events
Design of gastro-musical events for two clients. Projects pending execution; they are not presented as events already delivered.
/ Sustainability
What score would your festival get in sustainability?
5 answers. A first orientation. Ideas to improve.
Quickly assess five relevant areas of your event and find out where you are making progress and where it makes sense to act first.
Self-assessment · instant calculation in your browser. It is not an audit or a certification.
/ Frequently asked questions
What people usually ask us.
When is the right time to bring ImpactStage in?
The sooner the better, especially if the event is growing. In PLAN we help leave the operation designed to be executed; we also join later, as reinforcement for an area or for a critical moment.
Can you take on the whole direction or reinforce a specific area?
Both. We can lead the integrated production direction or join with a specific perimeter: a phase, an area or the live show itself.
What size of festival do you work with?
The focus is music and culture festivals, roughly between 5,000 and 50,000 attendees, and large events that need partial reinforcement or specialist direction.
What is the difference between PLAN, LIVE and IMPACT?
They are the three moments of the project: prepare and organise (PLAN), coordinate and execute (LIVE), and close, understand and improve (IMPACT). They are not products or phases of a tool.
What does the sustainability calculator assess?
Five areas: audience mobility, governance, energy, waste and packaging, and water and sanitation. It gives an overall percentage score, a level (Base, Advanced or Leader) and the area where it makes sense to act first.
Is the score equivalent to an audit?
No. It is a quick orientation based on five answers. A real assessment reviews evidence, more areas and the context of the event.
Does the calculator grant ImpactGreen?
No. A high score does not grant any certification. Today, ImpactGreen allows you to define criteria, integrate actions, organise evidence and carry out assessments.
What are ImpactOps, ImpactMetrics and ImpactGreen?
They are three connected internal working systems: operations, measurement and sustainability. They back the service; they are not sold separately and are not software.
Is ImpactGreen already a certification?
Not yet. A future certification will require pilots, stabilised criteria, calibration, independent review and a formal scheme.
Do you work outside Spain?
Yes. Our main focus is Spain, but we also work internationally.
How is a financial proposal prepared?
After reviewing the event, its calendar, the available team and the operational complexity. We don't publish rates: the scope is configured case by case.
/ Contact
Tell us what is at stake.
A festival starts to be organised long before the doors open.